Google’s John Mueller stated one thing he usually doesn’t say, the phrase “by no means.” He stated Google would by no means penalize a website for not having an H1. John stated this on Reddit, including that it’s good observe and low effort to have H1s however you will not be penalized for not having them in your website.
John does not like to make use of the phrase “by no means” as a result of issues in search typically change and alter quite a bit. However I suppose with regards to utilizing H1 attributes, and headers in your content material, not utilizing it will not result in Google outright penalizing your web site.
John wrote, “You’ll by no means be penalized for not having an H1.” “It is only a good observe, and it is normally one thing you may get for little to no effort,” he added.
A number of years in the past, John even stated H1s should not vital to rating in Google Search.
Additionally, John stated in that Reddit thread “And, some folks do cover them from being seen, which is a foul observe, however not one that may end in your website disappearing from search — with the identical quantity of labor, you may as nicely simply model them and present them.”
Discussion board dialogue at Reddit.