Mensa Manufacturers Acquires Peanut Butter Model


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Mensa Manufacturers, a D2C tech-led home of manufacturers, has entered the well being meals class by buying MYFITNESS, a peanut butter model in India. The partnership with Mensa Manufacturers will strengthen the MYFITNESS’ footprint, enabling it to launch new classes, scale D2C, put money into brand-building and develop to world markets.

“We’re thrilled about our partnership with the MYFITNESS workforce, which is a fast-growing consumer-loved model and we’ll scale the model to have an omni-channel world presence by leveraging our tech-led playbook. This partnership not solely permits us to play within the massive and rising wholesome meals market, however does so by leveraging our present capabilities. We imagine we will construct right into a INR 1000 crore model within the subsequent 3 to 4 years,” mentioned Ananth Narayanan, founder and CEO, Mensa Manufacturers.

Mensa builds world digital-first manufacturers from India by partnering with the appropriate entrepreneurs, investing into the enterprise, and bringing the workforce’s experience and know-how to scale the manufacturers.

MYFITNESS at present has greater than 30 SKUs with a mean promoting value of INR 500. Inside 3 years of its inception, the corporate has offered over 7 million jars of peanut butter. The model is extremely rated throughout platforms and has a excessive client repeat price, claimed by the corporate in an announcement.

“MYFITNESS is India’s quickest rising peanut butter model and a class, buying essentially the most new-to-category prospects. We’re thrilled to be partnering with Mensa Manufacturers, a market chief confirmed to exponentially scale manufacturers. Collectively, I imagine we will make MYFITNESS a world family identify and serve a whole lot of tens of millions of glad customers,” mentioned Mohammed Patel, CEO, MYFITNESS.

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