Google Says Billions Of Redirects Are Superb However Web site Strikes Do Affect Rankings


Somebody is trying to transfer to a brand new CMS the place the positioning has 20,000 merchandise on the front-end of the web site. When the positioning switches to a brand new CMS, it sounds just like the URLs might want to change. He requested if he might redirect 20,000 URLs.

The reply is sure, he ought to try this, if he can not maintain these URLs the identical. And sure, that course of needs to be automated, John Mueller of Google mentioned on Twitter:

However in the event you had 20 billion URLs, it is best to do the identical factor, redirect all of them, John added. However do not anticipate rankings to not change in any respect, rankings change with new URLs and new CMS platforms. So do not anticipate to see no rating adjustments when making CMS adjustments.

Right here is the place John mentioned that:

Discussion board dialogue at Twitter.

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