Google Launches New SMB Assist Initiatives in Europe


Google’s seeking to mark Worldwide Small Enterprise Week in Europe with a spread of new initiatives designed to assist SMBs succeed through digital instruments.

And after the disruption of COVID for the previous two years, SMBs undoubtedly want all the assistance they will get at current.

As per Google:

In accordance with the European Fee, 99% of all companies within the EU are small companies, and so they make use of round 100 million folks, forming the spine of our economies.”

As such, these new help initiatives may present vital worth in serving to SMBs get again on observe, and transfer into the digital age in a extra knowledgeable, centered approach.

First off, Google will present varied new, free coaching initiatives for SMBs throughout the EU:

In Spain, we’re working with Fundae to supply Google Profession Certificates scholarships to 1,000 small and medium companies to gasoline alternatives for his or her enterprise, and create new alternatives for his or her workforce. In Germany, we’re launching eight new free-of-charge on-line trainings in Google Zukunftswerkstatt to assist small companies enhance their digital abilities and develop on-line.”

The brand new coaching applications will present beneficial pathways for EU companies to enhance their on-line presence, with insights direct from Google’s personal advertising and marketing and promotion specialists.

Google’s additionally providing new help applications for companies Germany, Spain or Eire which can embody:

  • Three months of Google Workspace freed from cost
  • €150 or extra off a Chromebook
  • 60 days of Shopify freed from cost
  • 40% off a website from Google Domains (Germany solely)

As you may see, every of those parts will be claimed from the native Google Small Enterprise Week web site (obtainable through the hyperlinks in this publish).

The help packages can be obtainable to any SMB that meets the eligibility necessities until September sixteenth.

Lastly, Google’s additionally working a ‘Heroes of Small Enterprise’ sweepstakes, by which individuals will have the ability to nominate their favourite Spanish-based small enterprise for an opportunity to win them devoted help from Google.

Google additionally notes that each one companies in Europe can declare and confirm their Enterprise Profile immediately on Google Search or the Google Maps app – which you undoubtedly ought to do.

However for those who’re on the lookout for further help, it could be price wanting into these new SMB packages from the Large G, and getting extra perception into optimize your Google presence.

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