Morgan Stanley and Rebecca Minkoff have a brand new banker bag

0
4



The Museum of Pure Historical past collaborated with Kith. Kentucky Fried Hen collaborated with Crocs. Even the U.S. Postal Service collaborated with Perpetually 21.

And right this moment, Morgan Stanley launches its first-ever style collaboration. The staid funding agency partnered with designer Rebecca Minkoff on reissuing her iconic “Banker Bag,” a structured bag paying homage to the sort of baggage that males within the finance business have toted to work of their fits. The bag might be unveiled at Minkoff’s New York Style Week Present going down right this moment.

Alice Milligan, Morgan Stanley’s CMO, factors out that whereas girls have made strides throughout many industries, they’re nonetheless underrepresented within the finance sector. The agency pursued this collaboration as a part of its broader efforts to advocate for ladies and help their careers.

In a survey, Morgan Stanley discovered that lower than 3% of ladies in finance owned a conventional banker bag, and over 50% mentioned they felt it didn’t enchantment to them in its present kind. Whereas fits and briefcases have been historically related to male energy within the company world, Milligan noticed the Banker Bag as a method to symbolize feminine energy within the office. “There’s a variety of overlap between Rebecca’s viewers and ours,” says Milligan. “We thought this collaboration would resonate with robust, skilled girls.”

Rebecca Minkoff has up to date the Banker Bag as a part of this collaboration. It’s now constituted of olive tanned leather-based that’s licensed by Declare Pink-Checklist Free Label, which verifies accountable sourcing. The bag might be co-branded with each Minkoff’s emblem and Morgan Stanley’s. “I all the time need the bag to be in regards to the lady, slightly than drawing consideration to the emblem,” says Minkoff. “The logos on the bag are very small.”

The baggage might be accessible to Morgan Stanley staff around the globe beginning in January, however shoppers may purchase them on Rebecca Minkoff’s web site. And Morgan Stanley may also be a primary sponsor of Rebecca Minkoff’s style present.





Supply hyperlink

LEAVE A REPLY

Please enter your comment!
Please enter your name here