TikTok Shares Advertising Ideas and Recommendation in New Video Overview


Trying to combine TikTok into your vacation campaigns?

This might assist – TikTok has revealed a new video overview which appears to be like at key model and advertising and marketing techniques on the platform, and specifically, how manufacturers can accomplice with creators to assist maximize their messaging.

The video, entitled ‘Do You Converse TikTok?’, is hosted by prepare fanatic and TikTok star Francis Bourgeois, who appears to be like at what individuals come to TikTok for, what they’re searching for from manufacturers within the app, and the way companies can use these key developments to maximise their TikTok advertising and marketing efforts.

Bourgeois says that TikTok has offered him with a way to discover and share his passions, in his personal method, which has since led to him engaged on model campaigns for Gucci, Spotify, ASOS and extra.

Primarily based on this expertise, Bourgeois gives 4 key suggestions for manufacturers working with creators:

  • Allow them to categorical what makes them them’ – As has been reiterated by varied influencers and types which have run influencer campaigns, you could select your inventive companions based mostly on model match and suitability – however then let the creators give their inventive tackle the content material, with out too many restrictions or instructions. If you’d like stale model messaging, you don’t want creators – it’s their nous and viewers understanding that they carry to the desk.
  • ‘Collaborate, however by no means dictate’ – As above, being too prescriptive doesn’t allow you to maximise the worth of creator content material, and can doubtless restrict the outcomes of your subsequent campaigns.
  • ‘Faucet into their very own model and energy of content material’ – Little bit of a theme right here, huh? I ponder what dangerous experiences Bourgeois has needed to come to those conclusions.
  • ‘TikTok customers come to be entertained’ – Wrapping up the above factors (that are actually only one large level), Bourgeois says that TikTok customers should not on the app to make connections as such, or comply with model pages for the most recent updates. TikTok is an leisure platform, and as such, you could be offering entertaining content material that leans into that demand.

Bourgeois then additional explores a number of the key developments in TikTok utilization, together with music, and the way manufacturers ought to look to make the most of sound of their clips.

On this, the video additionally contains an interview with musician Woman Leshurr, who discusses how TikTok has helped her develop her fan base, whereas additionally facilitating her personal business partnerships.

Woman Leshurr says that ‘uniqueness’ is the important thing promoting level of the platform, with inventive, attention-grabbing takes serving to to drive higher efficiency on the platform.

The ultimate part of the video contains an interview with creator Dannero, who discusses the significance of visible results and motion in TikTok clips.

There are some attention-grabbing notes right here – possibly nothing ground-breaking, as you’re in all probability properly conscious of many of the developments and notes highlighted. But it surely may assist to get you desirous about your TikTok advertising and marketing strategy, and what parts it’s best to look to incorporate in your movies, or how it’s best to go about partnering with creators.

You’ll be able to take a look at the ‘Do You Converse TikTok?’ video right here or by way of the embed above.

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