Oplytic is an skilled, high-touch boutique efficiency advertising company, combining best-in-class service and applied sciences to assist shoppers purchase new clients at scale and at price. Let’s take a deeper take a look at their method and suggestions beneath.
Q: Are you able to give us a high-level overview of Oplytic?
A: We’re a boutique efficiency advertising company based mostly in Chicago. Which means we provide a high-touch method and actually pleasure ourselves on glorious service. For over 10 years we’ve specialised in performance-based acquisition campaigns targeted on acquiring our shoppers’ dream clients at scale.
Q: What are the highest methods you promote manufacturers?
A: We work with an eclectic group of manufacturers and publishers, and match our promotional techniques to ensure the manufacturers we work with are being promoted in a method that aligns with their targets and values. Usually, our writer combine contains branded content material, electronic mail, and rewarded and show placements.
Q: What’s the whole attain of your viewers?
A: Anybody with a telephone or laptop 😊. The wonderful thing about being an company is we will recruit and promote with a writer combine that reaches our shoppers’ goal audiences, wherever they could be.
Q: Which verticals carry out one of the best with Oplytic?
A: We’re working profitable campaigns in various totally different verticals together with way of life, well being and health, finance, low cost and reward companies, and even B2B.
Q: Are you able to inform us a few profitable marketing campaign you’ve run within the final six months?
A: Completely! We helped a consumer develop their rewards program by over 50,000 new members. We’ve additionally launched a serious B2B marketing campaign targeted on concentrating on SMBs with hiring wants and exceeded each their total acquisition and ROI targets.
Q: What’s one thing distinctive about Oplytic?
A: What actually units us other than different boutique companies is our technical sources and know-how. We’ve full-time in-house builders that assist us higher combine, handle, and interpret information from all of our publishing companions. We pleasure ourselves in constructing customized options for our shoppers and integrating each proprietary and best-in-class third-party applied sciences, together with all the pieces from attribution suppliers to growing and testing touchdown pages and fraud prevention applied sciences.
Q: Any developments or insights to share with manufacturers?
A: With the attribution challenges introduced by App Monitoring Transparency (ATT) on iOS, we’ve seen advertisers’ advertising budgets shifting from iOS show/video advertisements to desktop or Android-targeted campaigns. With the ability to calculate ROI is important for advertisers, and with out dependable attribution on iOS, that’s simply not potential.
We’d additionally wish to thank TUNE for being such a beautiful associate for over eight years. We love working with their proficient staff, and their expertise and implausible degree of service has been instrumental to our success.
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Tie Davidson is a 16-year veteran within the Affiliate Advertising area, and is the brand new Partnerships Supervisor for TUNE, Inc. Earlier than becoming a member of TUNE, Tie labored for a number of widely known affiliate networks and cellular platforms the place he specialised in constructing scalable long-term partnerships . Tie at the moment resides in Brooklyn, NY and spends his spare time as a neighborhood meals influencer and blogger.