How To Schedule Instagram Reels in 10 Simple Steps


Instagram Reels have taken over because the fastest-growing characteristic on the IG app. Actually, the common Instagram consumer spends half-hour per day watching Reels.

And whereas Reels are a good way to share a fast video replace along with your followers, it may be troublesome to file and edit a brand new video day-after-day.

If you happen to’re on the lookout for a approach to schedule your Reels–so you may proceed to submit recent content material with out feeling such as you’re chained to your cellphone–we’ve obtained excellent news.

You’ll be able to use Hootsuite to auto-publish and analyze Instagram Reels alongside all of your different social media content material.

On this weblog, we’ll stroll you thru one of the best methods to schedule Instagram Reels utilizing Hootsuite, plus some suggestions and tips for getting probably the most out of your Reels content material technique.

Is there an app to schedule Instagram Reels?

Sure! You should utilize social media administration apps like Hootsuite to schedule Instagram Reels routinely.

Hold studying to learn to schedule Reels by your Hootsuite dashboard.

Are you able to schedule Reels on Creator Studio?

Sadly, no. Whereas Instagram’s API does mean you can schedule Instagram feed movies and photographs, you may’t schedule Story or Reels content material on the Meta Creator Studio app or web site.

The best way to schedule Reels

You should utilize Hootsuite to schedule your Reels to be auto-published at any time sooner or later.

To create and schedule a Reel utilizing Hootsuite, observe these steps:

  1. Report your video and edit it (including sounds and results) within the Instagram app.
  2. Save the Reel to your gadget.
  3. In Hootsuite, faucet the Create icon on the very high of the left-hand menu to open the Composer.
  4. Choose the Instagram Enterprise account you wish to publish your Reel to.
  5. Within the Content material part, choose Reels.
  6. Add the Reel you saved to your gadget. Movies have to be between 5 seconds and 90 seconds lengthy and have a facet ratio of 9:16.
  7. Add a caption. You’ll be able to embody emojis and hashtags, and tag different accounts in your caption.
  8. Modify further settings. You’ll be able to allow or disable feedback, Stitches and Duets for every of your particular person posts.
  9. Preview your Reel and click on Put up now to publish it instantly, or…
  10. …click on Schedule for later to submit your Reel at a special time. You’ll be able to manually choose a publication date or choose from three really useful customized finest occasions to submit for optimum engagement.Scheduling a Reel in Hootsuite Composer - recommended posting times

And that’s it! Your Reel will present up within the Planner, alongside all your different scheduled social media posts. From there, you may edit, delete or duplicate your Reel, or transfer it to drafts.

Reviewing a scheduled Reel in Hootsuite Planner

As soon as your Reel is revealed, it is going to seem in each your feed and the Reels tab in your account.

Notice: You’ll be able to presently solely create and schedule Reels on desktop (however it is possible for you to to see your scheduled Reels within the Planner within the Hootsuite cellular app).

Attempt Hootsuite Free for 30 Days

Advantages of scheduling Instagram Reels

Now that you know the way to schedule Reels in Hootsuite, listed below are a number of explanation why it is best to.

Save time by planning forward

Planning and scheduling your Reels forward of time will help you save time in the long term. By having a content material calendar and schedule, you may batch movie and edit your movies, so that you’re not scrambling to place one thing collectively final minute.

This additionally means that you can be extra strategic with the content material you submit and ensure it aligns along with your general advertising targets. Properly-thought-out content material can improve engagement charges in your Reels and different Instagram content material, which might result in extra followers and clients down the road.

Domesticate a constant feel and appear

Cohesive content material performs higher on social media, so it’s essential to think about the general feel and appear of your Reels whenever you’re planning them out. This implies serious about the colours, filters, and branding you utilize in your movies.

Whereas it’s essential to be constant with the aesthetic of your Reels, you additionally don’t need your content material to look too uniform. Mixing up the varieties of movies you submit will hold your Reels attention-grabbing and fascinating. Planning your Reels upfront will even enable you strike this stability.

Use these free Instagram Story templates to encourage your course of.

Add Instagram Reels out of your desktop or laptop computer

Whereas Instagram Reels should be shot in your cellphone, scheduling them upfront permits you to add them out of your desktop or laptop computer. This could be a large time-saver, particularly if in case you have a number of movies to schedule.

As nicely, importing Reels out of your desktop provides you extra management over the standard of your movies. You’ll be able to select to add a video in larger definition, which can make your Reels look much more polished {and professional}.

Encourage engagement

Hootsuite analysis discovered that within the days after a Reel is posted, there’s a important spike in engagement. That is seemingly as a result of individuals are extra inclined to look at Reels after they see them of their feed—and in the event that they’re entertained, they’re extra prone to have interaction. As nicely, Reels are sometimes promoted within the Discover tab, which might additionally result in extra views and engagement.

And whereas our experiment didn’t present any enormous modifications in our observe or unfollow fee, we did see the common variety of likes and feedback improve per submit.

graph showing engagement increase in month of february after posting reels

Supply: Hootsuite’s Instagram Insights

So, what does this imply for you?

If you wish to improve your possibilities of being seen and getting engagement in your Reels, schedule them for when your viewers is most energetic on Instagram. That means, you could be certain your Reels are being seen by people who find themselves desirous about participating along with your content material. Discover the finest occasions to submit on Instagram right here.

graph showing optimal times to post on instagram based on audience activity

Supply: Hootsuite’s Social Crew

Faucet into video

88% of individuals say they’ve purchased a product after watching a model’s video. To not point out, individuals are twice as seemingly to share video content material with their networks than some other sort of content material. This makes video content material important for driving consciousness and gross sales for your small business on Instagram.

Reels are the right approach to showcase your model’s persona and merchandise in a artistic, participating means. Not solely do Reels offer you an opportunity to point out off your merchandise in motion, however additionally they mean you can get artistic along with your advertising. You’ll be able to create behind-the-scenes content material, how-to movies, and even simply humorous clips that showcase your model’s persona.

Scheduling your Reels upfront will help you streamline your video advertising technique and ensure your content material Reels are getting in entrance of your audience on the proper time.

Enhance crew collaboration

Scheduling Reels may also be useful in the event you’re working with a crew and must coordinate who’s posting what and when. This will help you keep away from having too many Reels going dwell directly and overwhelming your followers.

Scheduling additionally takes the strain off of getting to submit in real-time, which could be useful in the event you’re attempting to stability posting Reels with different duties.

Take the strain off real-time posting with Reels scheduling from Hootsuite. Schedule, submit, and see what’s working and what’s not with easy-to-use analytics that enable you activate viral mode.

Get Began

Save time and stress much less with simple Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely simple.

Supply hyperlink


Please enter your comment!
Please enter your name here