Heinz had OpenAI’s Dall-E 2 generator create a sequence of creative ketchup-inspired photos, the AI proved that it merely simply has to be Heinz.
The AI workforce fed the software program random ketchup-related phrases and imagery, the outcomes have been overwhelmingly plastered with components of Heinz’ signature branding. The advertising stunt developed a spread of perplexing photos, together with a ketchup bottle floating in a swimming pool!
An ideal follow-up to the marketing campaign merely proved that Heinz is synonymous with ketchup. The well-known condiment maker teamed up with artistic company ReThink Canada for a marketing campaign that requested folks across the globe to do a easy job: draw ketchup.
Each of those attention-grabbing market campaigns for the cherished model is actually an eye-opener into the sheer energy of branding