Find out how to Use Instagram Reel Insights to Make Higher Reels


Excessive-level Instagram Reel insights are simple to seize — anybody can inform what number of views and likes a Reel has simply by it of their feed or the Reels tab. However for those who’re a enterprise utilizing this content material format, you’ll wish to dive deeper into engagement and attain stats to get a full image of how Reels are serving to you develop your Instagram presence.

Maintain studying to seek out out which Instagram Reels metrics actually matter and methods to successfully measure your success. We’ve additionally put collectively a listing of 4 ideas for utilizing Reels insights to make higher content material.

What’s Reels analytics?

Reels analytics is the method of monitoring, accumulating and analyzing knowledge to know the efficiency of your Reels.

In-depth analytics can assist you make higher knowledgeable artistic choices and construct extra partaking content material methods. On a better stage, this can assist you get to know your viewers higher and allocate your money and time to ways that work for them.

Reels analytics are a part of Instagram analytics and ought to be included in your Instagram reviews in addition to your bigger social media reviews.

(If you happen to need assistance constructing your social media report, try our free template.)

Reels analytics metrics

When determining whether or not a Reel was profitable or not, it is best to take a look at the next metrics:

Instagram Reels attain metrics

  • Accounts Reached. This metric tells you what number of distinctive Instagram customers noticed your Reel a minimum of as soon as.
  • Performs. That is the variety of occasions your Reel has been performed. It could possibly be increased than the variety of accounts reached, since some customers could watch your Reel greater than as soon as — which I’d assume is the case for this Reel of three cows smooching a pet:

Instagram Reels engagement metrics

  • Likes. This metric tells you what number of customers appreciated your Reel.
  • Feedback. The variety of feedback on a person Reel.
  • Saves. The variety of occasions your Reel was bookmarked.
  • Shares. The variety of occasions Instagram customers shared your Reel to their story or despatched it to a different person.

Find out how to view Reels Insights in Hootsuite

With Hootsuite, you possibly can monitor the success of your Reels alongside all of your different social media content material (from Instagram, TikTok, Fb, LinkedIn, Twitter, YouTube and Pinterest) and simply generate complete reviews, saving your self the headache of clicking via numerous tabs to gather your stats.

To see how your Reels content material is performing, head to Analytics within the Hootsuite dashboard. There, you’ll discover detailed efficiency statistics, together with:

  • Attain
  • Performs
  • Likes
  • Feedback
  • Shares
  • Saves
  • Engagement fee

Engagement reviews for all of your related Instagram accounts now consider Reels knowledge.

Attempt it free for 30 days. You’ll be able to cancel anytime. 

Find out how to view Reels Insights within the Instagram app

To examine your Instagram Reels insights, go to your profile web page within the cellular app, then faucet the Insights button beneath your bio.

Word that Insights are solely out there for skilled accounts. However don’t fear! You’ll be able to change to a Creator or Enterprise account in your settings — it solely takes a minute, and even model new accounts with small followings can do it.

Then, head to Accounts Reached within the Overview part. Reels analytics are included within the Attain breakdown. In keeping with Instagram, that is meant to supply Instagram customers with a greater understanding of how Reels contribute to an account’s efficiency.

Two phone screens with Instagram Insights graphs illustrating an account's reach

Supply: Instagram

To view insights particular to Reels solely, scroll all the way down to Reels within the Insights overview display and faucet the proper arrow subsequent to your variety of Reels. Right here, you possibly can see your whole Reels efficiency metrics in a single place.

To examine in on the efficiency of a selected Reel, open the Reel out of your profile, then faucet the three dot icon within the backside proper of the display, then faucet Insights.

phone screen with individual instagram reel performance stats

Supply: Instagram

Find out how to use Instagram Reels analytics to make higher Reels

Now that you realize the place to seek out your Reels analytics and why it is best to monitor Reels efficiency, it’s time to place all these findings to work.

Listed below are 4 ideas for utilizing Reels analytics to make higher content material:

1. Check totally different Reel types

To make good Reels, it is advisable to… watch loads of Reels. With no really feel for what’s trending, you’ll have bother discovering a method that works on your model.

However what if what you like doesn’t essentially resonate along with your viewers?

The important thing to discovering the perfect visible types, filters, results and developments on your model is testing. And now that you’ve got entry to Reels Insights, you possibly can drive extra insights out of your exams.

Earlier than, you would solely base your efficiency assumptions on feedback and likes. However a excessive variety of feedback isn’t all the time an excellent factor — a few of them could be unfavorable. Take the feedback from an enormous grocery chain’s kitchen hack Reel for example:

Instagram Reel comment section

With the 2 new engagement metrics, you’ll have a greater understanding of what number of customers truly beloved your content material (sufficient to put it aside for later or share with buddies). Whenever you submit a Reel that will get loads of likes, feedback, saves and shares, you’ll know that one thing is working!

2. Check totally different Reel lengths

Instagram at present lets all customers create Reels as much as 90 seconds lengthy.

However you don’t all the time want to make use of up that complete time. Typically, shorter content material may be extra partaking. Much like testing totally different developments and results, you may wish to take a look at totally different Reel lengths to see what your viewers responds to greatest.

Learn our information to discovering the suitable Reels size.

3. Check totally different audio choices

Instagram provides many alternative choices for including audio to Reels. You’ll be able to:

  • Use the unique audio out of your video clip
  • Add voiceover to your video
  • Use a text-to-speech generator
  • Use a saved audio monitor — a track or a viral snippet, like within the instance beneath from McDonald’s:

With entry to Reels Insights, you possibly can check out totally different choices and see if a few of them are inclined to work higher than others.

Accessibility tip: No matter your selection, be certain that so as to add captions to your Reels so that everybody can take pleasure in them!

4. Submit on the proper time

It is a large one. Enhanced Reels analytics can assist you pin down the perfect day of the week and time of day to submit your Reels for optimum attain and engagement.

The concept is straightforward — take a look at totally different posting occasions and watch your outcomes carefully to seek out out what time works greatest for you and your viewers. That manner, you’ll by no means “waste” an ideal Reel by posting it when your viewers is just not on-line!

… or make your life simpler with Hootsuite’s greatest time to submit suggestions. When scheduling a Reel via Hootsuite, you can see customized suggestions (primarily based in your previous efficiency) proper within the Composer:

Recommended times to schedule a Reel in Hootsuite Composer

Attempt it free for 30 days. You’ll be able to cancel anytime. 

(Take a look at our submit about the perfect occasions to publish on Instagram to set all of your Instagram content material up for fulfillment.)

Why is monitoring Reels analytics vital?

As with all social media analytics, monitoring the efficiency of your Reels can assist you be taught out of your wins, establish alternatives and enhance your efficiency over time.

Reels analytics can assist you perceive:

  • What your viewers likes and dislikes
  • When it is best to submit your Reels for greatest attain and engagement
  • Which calls to motion resonate along with your viewers
  • Which AR filters, results and music tracks are doing it for you

Intently monitoring Reels Insights can even aid you acknowledge patterns and see if spikes in Reel efficiency can have an effect on your total Instagram engagement.

(In case you missed it, some entrepreneurs consider that Instagram rewards accounts that actively submit Reels with increased total visibility. Our staff ran an experiment to seek out out if that’s true.)

Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule Reels to go dwell whilst you’re OOO, submit at the very best time (even for those who’re quick asleep), and monitor your attain, likes, shares, and extra.

Begin your free 30-day trial

Save time and stress much less with simple Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely simple.

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