Capri Solar Releases An Animated Content material Sequence

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IMAGE CREDIT – CAPRI SUN YOUTUBE // BREAK FREE TV

Greatest identified for turning up in packed lunches and at picnics, Capri Solar’s newest launch comes not within the type of a brand new juice vary however, extra surprisingly, an animated sequence on YouTube.

Created in collaboration with company Goodby Silverstein & Companions and animation studio Blinkink, Break Free TV is a five-part mini-show designed to offer a sip-sized dose of leisure for youngsters.

Blinkink’s animation director, James Papper, introduced collectively varied animators to grasp the sequence, starting from rising Instagram artists to extra seasoned creators who’ve labored on Grownup Swim, Implausible Mr Fox, Isle of Canines, and extra.

No two episodes characteristic the identical storyline or medium however as a substitute the sequence takes the type of 5 distinctive shorts, with the artistic group using claymation, puppetry, animation, CGI and cease movement to convey every script to life.

In the meantime, the storylines characteristic all the things from a rapping bee and a self-aware bubble, by way of to amusing designer and a cushion that doesn’t like being sat on.

Designed to satisfy youngsters the place they already are (ie on YouTube) and be extra partaking in a culturally related manner, the present can be a part of Capri Solar’s wider technique to make sure youngsters “seize childhood by the pouch”, based on the model.





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