2022 Instagram Reel Sizes Cheat Sheet: Specs, Ratios, and Extra


We must always have known as this put up “The Reel Deal,” as a result of it’s obtained all the small print it’s worthwhile to correctly format your Instagram Reels. It’s the one cheat sheet you want for Instagram Reel sizes and specs.

Beneath, discover specs, ratios, formatting suggestions and extra — the whole lot it’s worthwhile to make your Instagram Reels look nice, with (sigh) no intelligent wordplay to be discovered.

(Psst: in case you want a refresher on Instagram’s newest content material format earlier than you dig into the numbers, brush up with our beginner-friendly information to Instagram Reels right here or our Instagram Reels enhancing primer right here.)

Why do Instagram Reel sizes matter?

Should you’re going to take the time to make an Instagram Reel, it might as nicely look nearly as good as attainable, proper?

You’ve spent weeks drilling the corporate mascot on the finer factors of the most recent Doja Cat dance routine and selecting out the very best Instagram Reels hashtags. Don’t blow this master-stroke of selling with a foolish little formatting error!

Should you add photographs or movies that aren’t the best proportions or dimensions, you’re risking a wide range of unflattering outcomes. If it’s the mistaken form, it may get stretched and distorted. Too giant? You possibly can expertise a clumsy crop. Add some low-res media, and also you’re risking a ultimate product that’s pixelated and ugly when blown as much as fill the display.

None of those are the top of the world, in fact. However they certain don’t depart an amazing impression of your model (except the impression you’re going for is “unprofessional slop-ster”).

Even when the content material of the Reel is an Oscar-worthy efficiency (as, I assume, your Doja-Cat-mascot-dance is), a weirdly stretched body goes to take the viewer out of the second… and possibly on to the following video (which, I assume, is your competitor’s dancing-mascot video).

And right here’s one other good motive to care about Instagram Reel sizes: The Instagram Reels algorithm tends to favor movies with high quality visuals. So utilizing the proper Instagram Reels sizes if you edit and add your video goes to provide the finest likelihood to get your masterpiece reaching far and extensive.

Instagram Reel sizes 2022

These are the Instagram Reel sizes for 2022, however be sure to bookmark this web page and verify again often for essentially the most up-to-date intel… as a result of like all different social media dimensions, the sizes of Instagram Reels aren’t set in stone without end.

As Instagram goes by updates, these dimensions and sizes might shift to accommodate new layouts of the app, so maintain your ear to the bottom (or maintain your eyes on this put up, no matter works).

Instagram Reel cowl dimension: 1080 pixels x 1920 pixels

Side ratio: 9:16

Really useful add dimension: 1080 pixels x 1920 pixels.

There are few issues now we have management over on this world. Fortunately, the quilt picture of your Instagram Reel is one in all them.

Right here’s the best way to choose your Instagram Reel cowl:

  1. Create an Instagram Reel, hit “subsequent.”
  2. Now you’re within the Share settings. Faucet on the preview picture (the one that claims “cowl”)
  3. Add a body out of your video, or faucet “add from digital camera roll” to pursue your picture album.
  4. Need to crop the picture? Faucet “crop profile picture” on the Share settings display after which reposition or zoom in or out.

Instagram Reel thumbnail dimension: 1080 pixels x 1080 pixels

Side ratio: 1:1

Show dimension: 1080 pixels x 1080 pixels

Really useful add dimension: 1080 pixels x 1920 pixels

When you’ve chosen the right picture in your Instagram Reels cowl (see the tip above!), you may crop right down to a grid-worthy thumbnail in your principal feed.

Whereas the quilt is a 9:16 proportion, the thumbnail that seems in your feed will crop to a 1:1 sq..

So, for finest outcomes, select a picture that’s 1080 pixels x 1920 pixels, however that has a 1080 pixel x 1080 pixel space that will probably be appropriate to crop right down to.

the reel deal instagram reel thumbnail

Reel dimension on Instagram: 1080 pixels x 1920 pixels

Side ratio in full-screen mode: 9:16

Side ratio in Instagram feed: 4:5

Really useful add dimension: 1080 pixels x 1920 pixels.

One thing to bear in mind as you’re capturing or enhancing your Instagram Reel is that the side ratio adjustments relying on the place your viewer is watching it.

If seen in full-screen, it’s a 9:16 ratio, but when they occur to catch your video of their newsfeed, it’ll be cropped to 4:5… which suggests a few third of the body is lopped off.

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elephant with text same five times

If you need each single viewer to have an amazing expertise (and also you do, don’t you?!), be sure crucial parts of your video are contained to the middle of the body, and nothing important is lurking across the edges the place they could get misplaced.

Apart from, when seen in full-screen, the underside of the Reel is the place the caption and feedback are displayed, in order that’s one other good motive to keep away from displaying necessary content material on the sides of the display.

One other sizzling tip: Reels are the identical dimension as Instagram Tales, if that’s useful to know for branded collateral… or utilizing these cool free Instagram Tales design templates.

Instagram Reels compression dimension

Instagram will dimension down something over 1080 pixels extensive to 1080 pixels.

Conversely, photographs and video must be a minimal of 320 pixels extensive: in case you add one thing smaller, will probably be resized as much as 320 pixels routinely.

Any picture that’s between 320 and 1080 pixels extensive will keep at its unique decision “so long as the picture’s side ratio is between 1.91:1 and 4:5.” (Different ratios will probably be routinely cropped to suit the supported ratio.)

Instagram Reels dimension in pixels: 1080 pixels x 1920 pixels

Instagram Reels are seen in a vertical orientation, so movies and pictures needs to be 1080 pixels extensive and 1920 pixels tall (a side ratio 9:16).

Instagram Reels dimension ratio: 9:16

Viewing Instagram Reels in full-screen mode, the body is a 9:16 ratio.

That being mentioned: if somebody is watching your Reel of their principal feed, the video is cropped to a ratio of 4:5. That’s two-thirds of the scale of a full-screen viewing expertise, so be sure to maintain necessary imagery and knowledge away from the sides of the body.

Instagram Reel body dimension: 1080 pixels x 1920 pixels

Need to be sure your Instagram Reel is accurately proportioned so it doesn’t get stretched or cropped? Add photographs and pictures which might be 1080 pixels extensive by 1920 pixels tall.

Be aware that the body dimension will change for Instagram customers viewing your Reels of their newsfeed: Instagram will crop your Reel right down to a 4:5 ratio.

One other important piece of information: the underside of a Reel is the place your feedback and caption dwell, so it’s finest to keep away from placing any necessary visible data alongside the underside of the display.

Instagram Reels size: As much as 60 seconds

Instagram Reels can now be as much as 60 seconds lengthy. That may both be one lengthy steady video, or a mixture of clips and pictures that provides as much as 60 seconds.

Shorter movies, nonetheless, are likely to have increased engagement, so maintain it quick and candy in case you can!

Instagram Reels caption size: 2,200 characters

You’ll be able to kind a caption that’s as much as 2,200 characters (that features areas and emojis) to explain your Instagram Reel.

Don’t neglect to avoid wasting of these characters in your Instagram Reels hashtags!

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Okay, that’s it from us! You’ve obtained all of the Instagram Reels measurements it’s worthwhile to be sure your content material seems to be its easiest. Observe these finest practices — really useful by Instagram itself! — and your movies will probably be hovering to the highest of the Discover web page very quickly.

Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule posts to go dwell when you’re OOO — and put up at the very best time, even in case you’re quick asleep — and monitor your put up’s attain, likes, shares, and extra.

Get Began

Save time and stress much less with straightforward Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely straightforward.

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