Take the Handcuffs Off Your Partnerships


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It’s a story as previous as time (or as previous as advertising and marketing and promoting goes): a model needs to extend its visibility to the market, promote extra items, or faucet into a brand new buyer base. Typically, these companies are leveraging a medley of companies and applied sciences to assist help their efforts. Many of those present their strengths when siloed particularly to their specialty, however lack the flexibleness and class to stretch past these boundaries when stretched past their limits. In our world of efficiency and partnership advertising and marketing, conventional monitoring networks have largely relied on antiquated options that depart many customers pissed off. A normal lack of innovation has left many packages stagnant, and with out a lot to leverage.

Most platforms will share widespread performance at a base degree: they’re all monitoring some sort of occasion from level A to level B, possibly by way of app or cellular, throughout a number of touchpoints, or alongside a conversion funnel. However what separates the great tech from the good tech actually comes right down to the small print, a few of that are simply neglected in case you’re not the one who is managing the nuances everyday.

Past these minor particulars, a robust expertise is constructed with infrastructure that may evolve with your enterprise. Not solely does TUNE have probably the most strong two-way API in the marketplace, we even have a group {of professional} options architects who can customise options to your distinctive enterprise wants. We all know manufacturers can get entry to APIs for reporting functions – however what in case you might handle most of your each day operational processes with them? *Lightbulb second*

What we’ve finished is flip many of those ache factors into alternatives for larger effectivity. We now have designed our platform to be your strategic answer, constructed with most flexibility. As a result of that’s what manufacturers must survive and thrive in immediately’s economic system: flexibility. On this weblog put up, I’ll cowl only a few of the methods our platform is offering that flexibility to increasingly more manufacturers each day.

The Ache of Associate Onboarding

A standard problem I hear from manufacturers and companions alike is how irritating the onboarding and activation course of may be with lots of the conventional community options in the marketplace. Delays with getting hyperlinks, and even simply getting by way of the door to be authorized to a program, can take days and even weeks. That is significantly difficult whenever you’ve spent numerous hours attempting to find new companions or constructing rapport, solely to be stopped on the doorstep.

The previous few years have proven us that there’s a large market of new partnerships, together with creators who’ve devoted fan bases and are desperate to help manufacturers they care about. What in case you’ve spent weeks, and even months, constructing a relationship with a creator? In that point, you’ve mentioned the worth of your product, shared intimate particulars in regards to the painstaking course of it took to carry it to market, and the hours you invested to make it a actuality.

At this level, you ask them to affix your partnerships program. However wait! Your conventional community has crimson tape throughout the entrance door – so your new accomplice has to use for the community, and in that course of, present substantiating proof that they know how you can promote manufacturers. Then they should be authorized by the community, which is often finished on a first-come, first-served foundation. As soon as authorized, they’re added to an enormous market with tons of of hundreds of different companions, leaving just about no visibility for his or her particular person model. And, lastly, as soon as a accomplice is formally lively in your program, producing hyperlinks for them can take much more time – so that you’re restricted by your platform capabilities earlier than you may even get began. 

At TUNE, we perceive the difficulties this presents to companies on the lookout for flexibility and autonomy. We’ve designed our expertise with this in thoughts, so you may carry companions on board inside seconds. (You learn that proper – seconds.) Because the enterprise proprietor, you dictate the grasp phrases and situations companions should abide by; you may management whether or not they’re routinely accepted or in case you want to place them in a queue for additional analysis. As soon as your companions have accepted the phrases, they’re in and might get a monitoring hyperlink in below a minute; our hyperlinks propagate in actual time, and so they don’t should be assigned a selected insertion order.

Many entrepreneurs nonetheless discover it tough to carry influencers, podcasts, and different new media onto conventional monitoring platforms due to this prolonged sign-up course of; gone are these days with TUNE. And since our platform generates hyperlinks in actual time, it means that you can work with any accomplice sort you need. If you wish to check a novel B2B marketing campaign, a syndicated piece of content material, and a show advert community, all on the identical time, you can also make {that a} actuality on one platform – TUNE’s.

Automation and Program Hygiene to Scale

Many program managers spend an absurd period of time coping with operational wants earlier than they will make investments time pondering strategically about how you can develop their enterprise. For instance, coping with utility approvals alone can take hours every week to guage the standard of the accomplice in query. And that’s simply scratching the floor.

I typically hear from colleagues how a lot time they spend reviewing particular person campaigns for not simply efficiency, however visitors high quality, and the way a lot this slows them down. They could see an enormous spike in visitors over the weekend, nevertheless it’s coming from a sub-affiliate community, so that they should spend time drilling down to search out which particular accomplice was accountable. Or they launched a marketing campaign earlier within the week to generate extra leads, however discover out a large proportion had been fraudulently pushed by bot visitors. Now what? I suppose they’re spending the remainder of the day (and even week) determining how you can reverse these transactions, negotiate with companions over non-qualified commissions, and attempt to kind by way of what’s professional and what’s not.

What if I advised you TUNE has instruments which are natively constructed into the platform to proactively fight these conditions at a marketing campaign degree, and that you would be able to automate them? Instruments similar to efficiency automation guidelines, which let you set particular standards after which get immediately notified if one thing appears off. That sub-affiliate driving an enormous spike? Let’s arrange a rule that tells you which of them supply (i.e., accomplice, web page, particular article, or extra) is accountable so you may get in entrance of it. These fraudulent leads coming by way of? Use TUNE’s time-to-action options to make sure all leads are being ingested inside a correct time-frame.

TUNE’s highly effective controls don’t simply allow you to routinely fight points like these; they will additionally show you how to block a accomplice of their tracks earlier than they flip a small drawback into a giant one. What’s extra, these instruments make testing new accomplice sorts or marketing campaign constructions far much less dangerous, which implies scaling your program may be finished with out diluting your visitors high quality; each click on that comes by way of TUNE is immediately put by way of a high quality filter and offered in a separate report, so you may relaxation assured you’re combating illegitimate exercise and retaining a document of each motion.

Information Accuracy and Customization

A number of conventional platforms have a delay when pulling in knowledge to their system. It’s commonplace to see hours between when a click on or a conversion takes place, and when it exhibits up in your account. In some instances, ready that lengthy for efficiency knowledge to populate may not be a showstopper – however I’d argue that optimization and development can transfer rather more effectively if you may get what you want rapidly to make knowledgeable choices. The great thing about our platform is each manufacturers and companions are gaining access to instant efficiency knowledge, so collaborating on optimization efforts may be finished with none particulars being misplaced in translation.

TUNE pioneered the postback as a server-side monitoring answer years in the past, and it stays the usual in accuracy, velocity, and class immediately. Postbacks allow entrepreneurs to cut back their reliance on third-party cookies, future-proof their accomplice packages, and filter first-party knowledge in actual time. This makes monitoring every little thing from a typical retail conversion occasion to a multi-touchpoint lead funnel extremely easy. And since postback monitoring means that you can customise what occasions matter most, you aren’t restricted to knowledge fields that might not be priceless to your enterprise, and you may construction the hyperlinks to construct buyer cohorts alongside the best way. TUNE’s expertise means that you can add extra occasion trackers proper within the interface, so there’s no want to fret about going by way of a community options group or getting caught in a setup queue. The model stays accountable for which buyer knowledge fields to incorporate on a hyperlink, all finished at a marketing campaign degree, which implies getting granular knowledge by accomplice sort or supply is quick and correct. Companions may even be granted the flexibility to append distinctive variables to their hyperlinks.

With our firehose product, you’re getting the better of each worlds: the real-time knowledge ingestion into your personal TUNE program, and concurrently feeding that knowledge into your inner techniques. A robust software whenever you’re evaluating multi-channel knowledge and deciding the place to level the ship subsequent.


Whether or not it’s obvious or not, manufacturers want flexibility. Interval. They want the flexibility to onboard a brand new accomplice rapidly and simply. It doesn’t matter the place they drive visitors from, or how lengthy they’ve been lively. The one standards ought to be the one every enterprise units for itself, not what a community limits you to. They want knowledge – and so they want it quick and reliably. A development supervisor shouldn’t should spend hours sifting by way of doubtlessly fraudulent knowledge or inform an influencer they should comply with a prolonged course of simply to help their merchandise. They don’t want one other fairly graph; they should know that if a hyperlink must be up to date, it may be finished in actual time, with out compromising their marketing campaign progress.

Not are you relegated to a set of strict platform pointers that depart no room for coloring outdoors the strains. Or ones that inform you what you need to be monitoring, somewhat than listening to your enterprise wants. Some applied sciences pleasure themselves on a mentality formed round a closed ecosystem, and fairly frankly, it’s placing handcuffs on your enterprise earlier than you even get began. Manufacturers want actual options. Actual knowledge. Actual management. The panorama has advanced and continues to reinvent itself steadily – work with the expertise that hoisted these sails. You deserve it.

And in case you want one thing customized constructed to assist speed up your program or just make your each day life simpler, simply drop us a line, and TUNE’s Skilled Providers group can work their magic for your enterprise.

Able to study extra about how the TUNE Associate Advertising Platform can unlock your development potential? Electronic mail us at [email protected] or request a trial.

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Matt Miltenberger

Matt Miltenberger is the Head of Gross sales for the East Coast area at TUNE. He has spent the final 10 years within the e-commerce and partnerships house, serving to a number of enterprise-level and rising companies within the retail, well being and wellness, fintech, journey, and cellular verticals speed up their development. He most just lately spent almost 5 years with a distinguished accomplice advertising and marketing company, and might typically be discovered tinkering within the kitchen with new recipes.

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